Note: The book deals with legal and deontological compliance of the pharmaceutical industry within the EU and presents the basic structure of a compliance programme in relation to the promotion / advertising of medicinal products. It includes an analysis and interpretation of the European Directives 2001 / 83 / EC, 2005 / 29 / EC and 2006 / 114 / EC for the advertising of medicinal products, of the relevant Jurisprudence of the European Court of Justice and guidelines for the establishment of a Compliance Program in a Pharmaceutical Company |