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Brand Love is not Enough -Max Blackston - Routledge, 2018
- Codice prodotto: 266080394336
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Brand Love is not Enough
A Theory of Consumer Brand Relationships in Practice
di Max Blackston
Editore: Taylor & Francis Ltd
EAN: 9781138039827
ISBN: 1138039829
Pagine: 142
Formato: Paperback
This trailblazing book introduces the concept of "brands' attitude", filling the gap in our understanding of consumers' brand purchasing and usage behavior. With real consumer data, examples, and cases, it is a must-read for every serious marketer and branding student.
A Theory of Consumer Brand Relationships in Practice
di Max Blackston
Editore: Taylor & Francis Ltd
EAN: 9781138039827
ISBN: 1138039829
Pagine: 142
Formato: Paperback
This trailblazing book introduces the concept of "brands' attitude", filling the gap in our understanding of consumers' brand purchasing and usage behavior. With real consumer data, examples, and cases, it is a must-read for every serious marketer and branding student.
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