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Case Studies in the Traditional Food Sector - Alessio Cavicchi - Elsevier, 2017
- Codice prodotto: 265719693789
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Case Studies in the Traditional Food Sector
A volume in the Consumer Science and Strategic Marketing series
di Alessio Cavicchi
Editore: Elsevier Science & Technology
EAN: 9780081010075
ISBN: 0081010079
Pagine: 376
Formato: Paperback
Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment.
A volume in the Consumer Science and Strategic Marketing series
di Alessio Cavicchi
Editore: Elsevier Science & Technology
EAN: 9780081010075
ISBN: 0081010079
Pagine: 376
Formato: Paperback
Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment.
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