Creating Great Visitor Experiences
A Guide for Museums, Parks, Zoos, Gardens & Libraries
di Stephanie Weaver

    Editore: Left Coast Press Inc
    EAN: 9781598741698
    ISBN: 1598741691
    Pagine: 209
    Formato: Paperback


Museums, libraries and other cultural institutions face the task of attracting visitors who have limitless choices for education and entertainment. What gets them through your front door and coming back again and again? This title introduces readers to the thinking and research on consumer behavior, branding, leisure studies, and staff training.

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