Il Tuo Carrello è vuoto
Creative Arts Marketing - Brian Whitehead, Terry O'Sullivan, Cathy O'Sullivan
- Codice prodotto: 255854265571
- DISPONIBILITÀ: In Stock
- Prezzo: 65,00€
QUANTITÀ:
Creative Arts Marketing
di Brian Whitehead, Terry O'Sullivan, Cathy O'Sullivan, Elizabeth Hill
Editore: Taylor & Francis Ltd
EAN: 9781138213760
ISBN: 1138213764
Pagine: 306
Formato: Paperback
Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.
With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.
Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function’s deeper involvement in broad organizational issues.
di Brian Whitehead, Terry O'Sullivan, Cathy O'Sullivan, Elizabeth Hill
Editore: Taylor & Francis Ltd
EAN: 9781138213760
ISBN: 1138213764
Pagine: 306
Formato: Paperback
Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.
With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.
Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function’s deeper involvement in broad organizational issues.
Scrivi una recensione
Nome:
La tua recensione:
Note: HTML non è tradotto!
Voto: Pessimo Buono
Inserisci il codice mostrato in figura:
