Note:
Social Media Surfing is the strategy for future competitive advantage. At a time when Social Media is a growing pillar communication strategies and media investments for the vast majority of brands, this is a wake-up call for all marketeers who are questioning the future of Social Media and looking for effective strategies for the brands they love and care for.
The pay-to-play model for gaining visibility in Social Media is a common theme in all advertising strategies. Yet it’s a model that is showing limitations and lacking effectiveness. Brands are losing relevancy and running into the danger of being short-sighted in their actions, losing longer term brand building perspective.
Social Media is here to stay, but brands existed before Social Media and will survive to all the continuous changes that this part of the digital world keeps showcasing at a restless pace. In fact brands always managed to adapt and evolve by finding the most suited strategies able to generate winning competitive advantages.
If you share this same questions and concerns and are open to let you be challenged by an alternative perspective on social media strategies for 2021 and beyond, this book is a great way to start your new thinking. |
