Note:
The book is aimed at all those who work or enjoy in the field of data analysis, SEO, ADV, Social Media and in general who are looking for a productive advantage to support their activities, with significant savings in time and at zero cost.
I refer to configurations, management and governance in one click for Google Analytics and Google Tag Manager, support for Ecommerce, access control and data according to the GDPR law, connectors with third-party services, add-ons, Web Apps, tracking, automated reporting and simplified data visualization.
All with a few lines of JavaScript, using only Google Apps Script, without the need for a domain, hosting and knowledge to manage them. The tool offers a simple environment accessible from the Web to overcome the technical and psychological gap due to the need to use complicated external paid tools.
If you use Google Analytics as a business tool, it will not be difficult for you to fully understand the benefits that the use of Google Apps Script can bring you in your activities. After reading this volume, it will seem impossible to have wasted hours and hours of your working days in manual configuration, governance, data enrichment, reporting and website performance monitoring, since you have always had an integrated tool that could do the work for you, for free. The same goes for the configuration and management of tools used to support data tracking, first of all Google Tag Manager.
If, on the other hand, you have recently landed in the world of digital analysis and you do not yet feel fully aware of the use of Google Analytics, reading this book will give you an additional advantage!
Discovering how Google Apps Script can positively intervene in the different levels of digital activity, you will be able to acquire knowledge of the use of the analysis platform which, spontaneously, would require months, if not years, of study and work to bring value to the business of high level customers.
Thanks to the ease of use of Google Apps Script, it is possible to create powerful interactive applications and automated processes, which allow you to free the daily routine from manual activities and bring value to the results for customers, allowing themselves and the company to evolve.
I am referring to corporate intranets, interactive dashboards, alert systems with automatic notification based on project KPIs, paginated reports sent as attachments to the customer as well as a whole series of customized tools tailored to their business needs.
Creating scripts that carry out operations for us is not only to be considered more stimulating than repeating the same activity each time manually, but also very advantageous as it allows you to save time and stay profitable on the project budget. All this, reducing the pressure on deadlines and avoiding making transcription or distraction errors dictated by the tiredness and repetitiveness of manual operations.
Automation also forces you to understand the workflow, business processes, induces you to be creative and the final result frees you so that you can devote yourself to other more stimulating activities.
Do I really save time and money?
Without a doubt the only possible answer is yes, seeing is believing! |
