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Excellent Public Relations and Effective Organizations - James E. Grunig - 2002
- Codice prodotto: 266090870481
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Excellent Public Relations and Effective Organizations
A Study Of Communication Management In Three Countries
di James E. Grunig
Editore: Routledge
EAN: 9780805818185
ISBN: 0805818189
Pagine: 640
Formato: Paperback
This volume is the final product of the "excellence project" - a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. It contains many new statistical analyses of the survey data and more details from the case studies.
A Study Of Communication Management In Three Countries
di James E. Grunig
Editore: Routledge
EAN: 9780805818185
ISBN: 0805818189
Pagine: 640
Formato: Paperback
This volume is the final product of the "excellence project" - a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. It contains many new statistical analyses of the survey data and more details from the case studies.
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