Il Tuo Carrello è vuoto
Pioneering African-American Women in the Advertising Business - Judy Foster-2017
- Codice prodotto: 255909519825
- DISPONIBILITÀ: In Stock
- Prezzo: 581,00€
QUANTITÀ:
Pioneering African-American Women in the Advertising Business
Biographies of MAD Black WOMEN
di Judy Foster (Department of Marketing Davis
Editore: Taylor & Francis Inc
EAN: 9780815369929
ISBN: 0815369921
Pagine: 240
Formato: Paperback
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals that some trailblazing African-American women who launched their careers during the 1960s Mad Men era went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced, and explores how they coped with the extensive inequities common in the advertising profession.
Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet, and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Biographies of MAD Black WOMEN
di Judy Foster (Department of Marketing Davis
Editore: Taylor & Francis Inc
EAN: 9780815369929
ISBN: 0815369921
Pagine: 240
Formato: Paperback
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals that some trailblazing African-American women who launched their careers during the 1960s Mad Men era went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced, and explores how they coped with the extensive inequities common in the advertising profession.
Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet, and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Scrivi una recensione
Nome:
La tua recensione:
Note: HTML non è tradotto!
Voto: Pessimo Buono
Inserisci il codice mostrato in figura:
