Il Tuo Carrello è vuoto
Railway Photographic Advertising in Britain, 1900-1939 - Alexander Medcalf -2018
- Codice prodotto: 255948283719
- DISPONIBILITÀ: In Stock
- Prezzo: 119,00€
QUANTITÀ:
Railway Photographic Advertising in Britain, 1900-1939
di Alexander Medcalf
Editore: Springer International Publishing
EAN: 9783030099985
ISBN: 3030099989
Pagine: 248
Formato: Paperback
This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company¿s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.
di Alexander Medcalf
Editore: Springer International Publishing
EAN: 9783030099985
ISBN: 3030099989
Pagine: 248
Formato: Paperback
This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company¿s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.
Scrivi una recensione
Nome:
La tua recensione:
Note: HTML non è tradotto!
Voto: Pessimo Buono
Inserisci il codice mostrato in figura:
