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Routledge Handbook of Football Marketing - Nicolas Chanavat - Routledge, 2019
- Codice prodotto: 265688606130
- DISPONIBILITÀ: In Stock
- Prezzo: 69,00€
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Routledge Handbook Of Football Marketing
Edizione Inglese di Nicolas Chanavat (a cura di)
Editore: Routledge
EAN: 9780367886073
ISBN: 0367886073
Pagine: 448
Formato: Paperback
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical
Edizione Inglese di Nicolas Chanavat (a cura di)
Editore: Routledge
EAN: 9780367886073
ISBN: 0367886073
Pagine: 448
Formato: Paperback
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical
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