Strategic Equity Partnerships in Professional Football - Tobias Duffner - 2020
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Codice prodotto: 255530895776
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DISPONIBILITÀ: In Stock
Strategic Equity Partnerships in Professional Football
Evidence on Stakeholder Attitudes for the Case of the German Bundesliga
di Tobias Duffner
Editore: Springer Fachmedien Wiesbaden
EAN: 9783658313005
ISBN: 3658313005
Pagine: 380
Formato: Paperback
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium).