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Trademarks, Brands, And Competitiveness - Teresa da Silva Lopes - 2012
- Codice prodotto: 255889531035
- DISPONIBILITÀ: In Stock
- Prezzo: 64,00€
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Trademarks, Brands, And Competitiveness
Edizione Inglese di Teresa da Silva Lopes (a cura di)
Editore: Taylor & Francis Ltd
EAN: 9780415635738
ISBN: 041563573X
Pagine: 270
Formato: Paperback
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
Edizione Inglese di Teresa da Silva Lopes (a cura di)
Editore: Taylor & Francis Ltd
EAN: 9780415635738
ISBN: 041563573X
Pagine: 270
Formato: Paperback
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
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